Privacy policy

Thank you for visiting our website and for your interest in our company and our products. To ensure that you feel safe and comfortable when visiting our website, we take the protection of your personal data and its confidential treatment very seriously.

With the information on data protection, we would like to inform you when we store which data and how we use it - naturally in compliance with the applicable German data protection regulations.

In addition, we inform you about your rights and whom you can contact if you have questions about data protection or complaints.


Anonymous data collection

In principle, you can visit our websites without telling us who you are. Our web servers automatically store information of a general nature. This includes the type of web browser, the operating system used, the domain name of your Internet service provider, the website from which you visit us, the web pages you visit on our site and the date and duration of your visit. This is exclusively information that does not allow any conclusions to be drawn about your person. We evaluate this data only for statistical purposes and only in anonymous form. The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session. By accepting cookies, further personalized data is collected, which is described in the section "Google Analytics".


Collection and processing of personal data

Personal data is only collected if you provide it of your own accord, for example to carry out an order, a survey, a competition or registration for personalized services. There you will be informed about the intended purpose of processing and, if necessary, asked for your consent to store it. Your data will be encrypted before transmission and processing to protect it from access by unauthorized persons.


Use and disclosure of the collected data

The personal data collected within the scope of our websites will only be used without your consent for order processing or processing your inquiries. In addition, your data will only be used in a centrally managed customer and prospective customer database administered under the responsibility of RUF Automobile GmbH and your data will only be merged with your consent. The use of this data remains limited to the purposes of advertising and market and opinion research. You can revoke your respective consent at any time with effect for the future. Your data will not be sold, rented or otherwise made available to third parties.

Personal data will only be transferred to state institutions and authorities within the framework of mandatory national legal provisions. Our employees, agencies and dealers are bound by us to the strictest confidentiality.



In some areas of our pages, so-called cookies are used. A cookie is a small text file that is stored on your hard drive by a website. Cookies do not cause any damage to your computer and do not contain viruses. The cookies on our website do not collect any personal data. We use the information contained in cookies to make it easier for you to use our pages and to tailor them to your needs.

Of course, you can also view our website without cookies. If you do not want cookies to be stored on your computer, you can deactivate the corresponding option in the system settings of your browser. You can delete stored cookies in the system settings of your browser at any time. If you do not accept cookies, however, this may lead to functional restrictions of our offers.


Cookies in use

We use "session cookies" (session cookies) and "permanent cookies" (persistent cookies). A "session cookie" is a cookie that is automatically deleted when you close your browser. A "persistent cookie", on the other hand, remains stored on your terminal device until a specified expiration date of the cookie.

Legal basis of this data collection and use:
Art. 6 para. 1 lit. f (legitimate interest of the responsible party).



RUF Automobile uses technical and organizational security measures to protect the data we have under our control against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons. Our security measures are continuously improved in line with technological developments.


Rights of the data subjects

Upon request, we will inform you in writing whether and which personal data we have stored about you. If you are registered as a user for the RUF Login, you have the possibility to view your data yourself and, if necessary, to change or delete it. If, despite our efforts to ensure that data is correct and up to date, incorrect information is stored, we will correct it at your request. You can revoke your consent to the storage of your personal data at any time by sending us a short message for the future.


Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. The data collection and storage can be objected to at any time with effect for the future [with]. In view of the discussion about the use of analysis tools with complete IP addresses, we would like to point out that this website uses Google Analytics with the extension "_anonymizeIp()" and therefore IP addresses are only processed in abbreviated form in order to exclude direct personal references.


Social Plugins

So-called "social plugins" of social networks such as Facebook, Twitter or Yahoo are used on our pages. The plugins are recognizable by the logo of the respective social network.

As soon as you visit a website with an activated social plugin, your browser establishes a direct connection to the servers of the respective social network via the social plugin and transmits data about your visit to the social network. Even if you are not a member of one of the social networks, it is possible that they learn data such as your IP address via the social plugin and may store it. The content of the social plugin is transmitted by the social network directly to your browser, which embeds it in the visited website. Therefore, we have no influence on the scope of the data collected by the social plugin.

If you are a member of one of the aforementioned social networks and do not want them to collect data about you via our website and link it to your respective membership data, please log out of the respective social network before calling up our website.

You can prevent data transmission. To do this, please adjust the security settings in the browser you use (e.g. Internet Explorer, Firefox, Google Chrome, Safari). Please refer to the "Help" section in your browser to find out how this works.

In addition, it is possible to block social plugins using add-ons for your browser, such as the Facebook plugin with the "Facebook Blocker", which you can download here, among other places:

For more information about the purpose and scope of data collection and the further processing and use of data by the respective social networks, your rights in this regard and settings options for protecting your privacy, please refer to the privacy notices of the social networks.



We welcome your questions and suggestions on the subject of data protection at any time. Please contact us at the address given below. There you can inquire which of your data is stored by us, as well as obtain further information and make objection, deletion or correction requests.


Responsible party and data protection officer

The person responsible for the collection, processing and use of your personal data within the meaning of Art. 4 No. 7 DSGVO is

RUF Automobile GmbH
Mindelheimerstrasse 21
87772 Pfaffenhausen
Telephone: +49 8265 911911
Fax: +49 8265 911912

You can reach and contact our data protection officer at the following address:

Franz Vidal
Herbratstrasse 30
89250 Senden
Telephone: +49 7307 929123