Data protection

Privacy policy

We appreciate your visit to our website and your interest in our company and our products. In order to make you feel safe and comfortable when visiting our website, we take the protection of your personal data and its confidential treatment very seriously.

With the information on data protection we would like to inform you when we store which data and how we use it – of course in compliance with the applicable German data protection regulations.

Anonymous data collection

You can always visit our websites without telling us who you are. Our web servers automatically store information of a general nature. This includes the type of web browser, the operating system used, the domain name of your Internet service provider, the website from which you visit us, the websites you visit with us, and the date and duration of your visit. This is only information that does not allow conclusions to be drawn about you. We evaluate this data only for statistical purposes and only in anonymous form.

Collection and processing of personal data

Personal data is only collected if you provide it on your/her behalf, for example to carry out an order, a survey, a competition or a registration for personalized services. There you will be informed about the intended processing purpose and, if necessary, ask for your consent to the storage. Your data is encrypted before transmission and processing in order to protect it from access by unauthorized persons.

Use and disclosure of the collected data

The personal data collected within the framework of our websites will only be used for order processing or processing of your enquiries without your consent. In addition, your data will be used in a centrally managed customer and prospect database managed under the responsibility of RUF Automobile GmbH and your data will only be merged with your consent. The use of this data is limited to advertising and market and opinion research purposes. You can revoke your respective consent at any time with effect for the future. Your data will not be sold, rented or otherwise made available to third parties.

Transfers of personal data to state institutions and authorities are carried out only within the framework of mandatory national legislation. Our employees, agencies and dealers are committed to the strictest confidentiality.


In some areas of our site so-called cookies are used. A cookie is a small text file that is placed on your hard drive by a website. Cookies do not cause any damage to your computer and do not contain viruses. The cookies on our website do not collect any personal data. We use the information contained in cookies to make it easier for you to use our sites and to tailor them to your needs.

Of course, you can also view our website without cookies. If you do not want cookies to be stored on your computer, you can deactivate the corresponding option in your browser’s system settings. You can delete stored cookies at any time in your browser’s system settings. However, if you do not accept cookies, this may lead to functional limitations of our offers.


RUF Automobile uses technical and organizational security measures to protect your data managed by us against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security measures are continuously improved in line with technological developments.

Rights of those affected

On request, we will inform you in writing whether and which personal data about you is stored by us. If you are registered as a user for the RUF login, you have the possibility to view your data yourself and, if necessary, to change or delete it. If, despite our efforts to ensure data accuracy and up-to-dateness, incorrect information is stored, we will correct it at your request. You can revoke your consent to the storage of your personal data at any time by sending a short message for the future.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to a Google server in the USA and stored there. Google will use this information for the purpose of evaluating your use of the website, compile reports on website activity for website operators and other services related to website and internet usage. Google may also transfer this information to third parties if required to do so by law or if third parties process this data on Google’s behalf. Under no circumstances will Google associate your IP address with any other data held by Google. You can prevent the installation of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to the full extent. By using this website, you consent to the processing of the data collected about you by Google in the manner and for the purposes described above. The collection and storage of data can be objected to at any time with effect for the future [with]. In view of the discussion about the use of analysis tools with complete IP addresses, we would like to point out that this website uses Google Analytics with the extension “_anonymizeIp()” and therefore IP addresses are only processed abbreviated in order to exclude direct personal reference.

Social Plugins

Our pages use so-called “social plugins” of social networks such as Facebook, Twitter or Yahoo. The plugins are recognizable by the logo of the respective social network.

As soon as you visit a website with the social plugin enabled, your browser establishes a direct connection to the servers of the respective social network via the social plugin and transmits data about your visit to the social network. Even if you are not a member of one of the social networks, there is a possibility that they will learn about data such as your IP address via the social plugin and, if necessary, store it. The content of the social plugin is transmitted by the social network directly to your browser, which integrates it into the visited website. Therefore, we have no influence on the amount of data collected by the social plugin.

If you are a member of one of the mentioned social networks and do not want them to collect data about you via our website and link it to your respective member data, please log out of the respective social network before accessing our website.

You can prevent data transmission. To do this, please adjust the security settings in the browser you are using (e.B.g. Internet Explorer, Firefox, Google Chrome, Safari). To find out how this works, please refer to the “Help” section in your browser.

In addition, it is possible to block social plugins using add-ons for your browser, such as the Facebook plugin with the “Facebook Blocker”, which you can download here, among others:

For more information about the purpose and scope of the data collection as well as the further processing and use of the data by the respective social networks, your rights in this regard as well as settings options to protect your privacy, please refer to the social data protection notices.


Your questions and suggestions on the subject of data protection are always welcome. Please contact the address below. There you can ask which of your data is stored by us, as well as receive further information and make objections, requests for deletion or correction.

Responsible body and data protection officer

The controller for the collection, processing and use of your personal data within the meaning of Art. 4 No. 7 GDPR is

RUF Automobile Ltd.
Mindelheimerstraße 21
87772 Pfaffenhausen
Phone: 08265/911911
Fax: 08265/911912

You can contact our Data Protection Officer at the following address:

Franz Vidal
RUF Automobile Ltd.
Mindelheimerstraße 21
87772 Pfaffenhausen
Phone: 08265/911911
Fax: 08265/911912